Santa Cruz is a city full of energy, culture, great food, and friendly people. In this destination, you’ll have unique experiences that will captivate you as you explore its historic centre, neighbourhoods, and iconic spots. In this blog, we invite you to discover some of its must-see places and activities. We recommend you prepare to experience Santa Cruz like a local and fall in love with everything it has to offer.
Your adventure begins at Plaza 24 de Septiembre, the heart of Santa Cruz’s historic centre, where you can experience its history, culture, and daily life. You’ll stroll through streets lined with colonial buildings like the Metropolitan Cathedral. If you’re a history enthusiast, this is the perfect place to get lost in the architectural details while observing local life unfold. Sitting on one of its benches under the shade of the plaza's trees, you’ll see older people enjoying a game of chess or groups of locals sipping the iconic and famous coffee from the plaza. While it’s a lively place, you’ll still find tranquility to hang out with friends or family and chat about everything while soaking in the atmosphere.
If you want to visit the more modern side of Santa Cruz, make sure to visit Zona Equipetrol. Although it’s a highly sought-after residential area, its commercial zone is the most dynamic and diverse in the city, with everything from luxury shops to gourmet restaurants and first-class hotels. It’s the perfect place if you want to enjoy a delicious meal with friends, hang out, or visit iconic spots in the area like Manzana 40 or Green Tower.
And if the previous spots haven’t convinced you to explore the city, you should know that Santa Cruz’s urban design in rings makes it unique. From the historic centre outwards, the city is organised in rings (first ring, second ring, third ring, etc.), all connected by main avenues. This system not only makes it easier to get around, but it also allows you to enjoy the city in a more organised way as you explore its commercial and residential areas.
Santa Cruz de la Sierra is a city that invites you to be part of its life, whether you’re exploring its historic centre, enjoying its modern and traditional culinary offerings, or simply strolling along its avenues. Whether you’re a lover of history, culture, or great food, this city has something unique to offer every visitor. Are you ready to experience Santa Cruz?
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